LACMA x Snapchat: Ruben Ochoa Fundraiser Editions
Update: as of September 2022 proceeds from Ruben Ochoa’s fundraising print, "¡Tintín...Tintín...Paletas...Paletas!,” will go 100% towards the funding of street vendors’ travel to Sacramento to represent, advocate, and provide testimonials to help pass this crucial Senate Bill 972 on the assembly floor. The passing of this bill could make a significant difference to the street vending community. We thank you for your support of this artwork and the vending community.
"SB 972 aims to make common-sense changes to the California Retail Food Code (CRFC), like making permitting procedures, cart design and equipment standards, and commissary space more accessible for sidewalk food vendors..." This bill is co-designed with and led by street vendors.
Your purchase of Ruben Ochoa's LACMA x Snapchat fundraising print directly supports the initiative of Inclusive Action's emergency Los Angeles Street Vendor Campaign. The funds from each individual print will translate directly to a $400 cash card for street vendors and their families, many of whom have not been eligible to receive direct pandemic relief funding from the government.
*This is a pre-sale item and the item will ship within 3-4 weeks of purchase*
¡Vendedores, Presente! responds to L.A.’s shared history with street vendors. Ruben Ochoa draws attention to the region’s familiar fruit carts, paleteros, and flower stands creating a large-scale immersive environment that calls for solidarity with vendor advocacy. This project is part of LACMA × Snapchat: Monumental Perspectives.
¡Vendedores, Presente! responde a la historia entre Los Ángeles y los vendedores ambulantes. Rubén Ochoa atrae la atención a los carritos de frutas, los paleteros y los puestos de flores comunes en la región, creando una experiencia inmersiva a gran escala que exige solidaridad con la defensa pública de los vendedores ambulantes. Este proyecto es parte de LACMA × Snapchat: Monumental Perspectives.
This new initiative uses augmented reality to explore monuments and murals, representation, and history. Monumental Perspectives brings together artists and technologists to create virtual monuments that explore just some of the histories of Los Angeles communities in an effort to highlight perspectives from across the region. In consultation with community leaders and historians, the first cohort of artists, Mercedes Dorame, I.R. Bach, Glenn Kaino, Ruben Ochoa, and Ada Pinkston, examine key moments, figures, and monumentality in the region’s past and present through augmented reality experiences.
This initiative is made possible by Snapchat. Additional support is provided by The Andrew W. Mellon Foundation.
About the artist
RUBEN OCHOA is a Los Angeles–based artist whose practice engages space as both a concept and form. Sourcing from construction materials associated with inherent histories, Ochoa’s works expose the ideological and broader sociopolitical and economic relationships that facilitate how the spaces we inhabit and move through are assembled.
His work has been the subject of solo exhibitions at Museum of Contemporary Art in San Diego; Wadsworth Atheneum Museum of Art in Hartford; and SITE Santa Fe in Santa Fe; and numerous group exhibitions, including at the 54th Venice Biennale Collateral Event (The Future Generation Art Prize Exhibition); Nasher Sculpture Center in Dallas; and 2008 Whitney Biennial in New York. His work is in many public collections including, the Smithsonian American Art Museum; Los Angeles County Museum of Art; Museum of Contemporary Art San Diego; and Hammer Museum in Los Angeles. In 2019, Ochoa completed Mis Marcadores, his first public art commission located at the San Ysidro Land Port of Entry for the GSA Art in Architecture program. He is a recipient of the 2021 City of Los Angeles (COLA) Individual Artist Fellowship and has previously been the recipient of a Creative Capital Foundation Grant, two California Community Foundation Fellowships, and a Guggenheim Fellowship. He received his BFA from Otis College of Art and Design and his MFA from the University of California, Irvine.
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